Yes, you can.

“I can’t learn all this internet stuff. I’m doing good just to be able to check my email.”

If you’ve said something like this in the past few years, I have a reply for you: bull hockey! You can learn it and learn it you must if you want to keep from falling behind your more web-savvy competitors. Don’t believe me? Look at this rare video footage of Anne Sullivan showing how a young Helen Keller, blind, deaf and dumb from the age of 19 months, learned to speak.

If Helen Keller could overcome the enormous barriers she faced to learn how to vocally communicate, you can overcome your own challenges to learn how to communicate effectively in social media. You may not have an Annie Sullivan to teach you, but there are loads of  terrific resources on the web to help you learn, some of which you can find right here on this site. Don’t remain blind, deaf, and dumb to a world of customers your competitors are already connecting with.

You can do it. You absolutely can.

(Hat tip to the excellent kottke.org for the youtube link)

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